A little bit about me... 

Hi! I'm Daysha McCallum, a Public Relations graduate from Georgia Southern University with a minor in Fashion Merchandising and Apparel Design. I specialize in social media management and have several years of experience as a content creator and UGC strategist.

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During my time at Georgia Southern, I gained hands-on experience through courses like PR Writing, Social Media and PR, Crisis Communication, PR Campaigns, and PR Research. 

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Through my internships, I’ve gained hands-on experience in social media, content creation, and public relations. As a Social Media Content Creator at Her Campus Media, I developed engaging digital content tailored to Gen Z audiences. At Storyline Public Relations, I served as a PR Intern, supporting campaigns for entertainment industry clients and celebrities. I also worked as a Social Media Management Intern at Rolling Monkey, where I helped manage and execute the brand’s online presence and content strategy.

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Since 2021, I’ve been creating content for brands across beauty, fashion, and lifestyle. I’ve had the opportunity to collaborate with notable names such as Tommy Hilfiger, Skittles, Dove, French Connection US, GAP, CeraVe, American Eagle, and Burger King. This experience has sharpened my storytelling, digital strategy, and production skills—giving me a competitive edge in the ever-evolving media landscape.

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Thank you for taking the time to explore my portfolio. For inquiries or collaborations, feel free to contact me at dayshamccallum@gmail.com

You can view more details about my professional experience in the Resume section of this portfolio.